Employee Sponsorship and Advocacy
HR Daily:
Valuable news, information and insights to Australia's leading HR professionals.
21 April 2026
Sponsorship is one of the top drivers of career advancement, but when conducted informally it tends to "favour the bold", placing employees who are quiet achievers at a disadvantage.
A sponsor as someone who is "advocating for you in a room you're not inthe room".
If employers want to develop their high-potential talent and retain future leaders, giving sponsorship programs more oxygen is going to be "critical", Parity Consulting founder Victoria Butt tells HR Daily.
