Story to Success with Joanne Thrift – 8th August 2018

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As part of Parity Consulting’s Parity Plus offering, we are excited to announce our first Story to Success event in Sydney in August! We are thrilled to be joined by the amazing Joanne Thrift, who is the current Group Chief Marketing Officer at Pepper Financial Services.

Join us for an evening of insights over bubbles and canapes where you will hear from Joanne on her path to success as a Marketing professional and her insights into the Marketing and Communications industry.

Joanne (Jo) Thrift joined Pepper in November 2014 in the role of Chief Marketing Officer. Jo is a senior marketing professional with over 20 years’ experience in Financial Services across a range of products/sectors including Mortgages, Credit Cards, Insurance, Superannuation, Wealth Management, Advisory, Business Banking and Investment Banking.

Jo is responsible for Pepper Group’s global brand strategy including the recent launch of Pepper Money which is now the Group’s consumer lending brand. She is also responsible for driving an active portfolio of corporate affairs, marketing, digital and product initiatives to attract borrowers who are looking for a genuine consumer finance alternative.

Prior to joining Pepper, Jo’s most recent role was Marketing Director for Macquarie Bank where she was a member of the Banking & Financial Services Group’s Executive and Operations Committee, leading the marketing program to grow the bank’s retail client base in Australia.

Prior to her Banking & Financial Services Group role, Jo held other senior roles at Macquarie, including Head of Marketing for the Business Banking division, the Institute of Chartered Accountants, Lloyds Insurance Corporation in the UK and she has also worked as a marketing consultant for Endgame Communications in Australia.

Be sure to be following us on LinkedIn to be the first to find out about our events and for the key takeaways!

For further information about our Story to Success series or any of our other events, please contact us on +61 2 8068 2016 or If you are interested in participating as a speaker for our future events, please also feel free to drop us a line – we’d love to hear from you!