News

  • Leading The Product – October 2019

    Posted on : 23 Apr 2019

    Leading the Product 2019 - the largest product management conference in the Southern Hemisphere is fast approaching! Leading the Product is an event that brings together the product community - curated by Product Managers for Product Managers. Each year LTP inspires passion for developing and managing great products and services and is the ideal event for Product professionals to connect with t...

  • Product Lab Takeaways

    Posted on : 1 Oct 2019

  • Where to next? Career direction for Product Managers

    Posted on : 27 Aug 2019

    It’s always quite daunting when I sit in front of a professional who opens with “I want your advice as to where I can take my career next”.  Even as a career expert, I still feel the weight of this responsibility after 15 years in the game!  A lack of clarity in your career can be similarly uncomfortable as the lack of clarity in a significant relationship! It can cause some real anxiety a...

  • Laura Cardinal – How to align Product with Sales & Marketing to win the customers heart, mind and loyalty

    Posted on : 15 Jul 2019

    Laura is the ex-General Manager of Global Product Marketing at Xero, co-founder of Product Women Sydney as well as a Product Mentor and Leadership Coach. Laura believes that amazing things happen when you align different types of people to a common purpose. She wants to live in a world where vulnerability is celebrated and is passionate about building cultures and environments that encourage every...

  • Product Manager Training 2018 – Key Takeaways

    Posted on : 21 Sep 2018

    As part of Parity Consulting’s Parity Plus offering, we are dedicated to assist in the development and elevation of our product communities and as a part of this, we recently held a repeat event for our Product Manager Training where we held 3 separate sessions throughout the day which focused on the tools and insights to elevate your knowledge and career in Product Management. Click throug...

  • Product Manager Training 2018 – Key Takeaways

    Posted on : 5 Apr 2018

    As part of Parity Consulting's Parity Plus offering, we recently held our much anticipated Product Manager Training where we held 3 separate sessions throughout the day which focused on the tools and insights to elevate your knowledge and career in Product Management. Due to the overwhelming response to this training workshop, we will be looking at holding more throughout the year so keep an eye o...

  • Brainmates Product Training 2017 – Key Takeaways

    Posted on : 11 Apr 2017

    Product Training Workshop – April 2017 Session 1: Addressing the challenges of product road mapping What is a product road map? Common road map features include: Time line Prioritised activities Milestones, marketing goals and a launch. A road map is a tool for thinking and assisting with direction and this is often why a road map with no timelines can be difficult and i...

  • What is Product Management?

    Posted on : 3 Jun 2016

    As a Product Manager, you will work with cross-functional teams to manage products and services that meet customer needs and business goals. Responsibilities include enhancing the customer experience, increasing the profitability of existing products and developing new products for the company. You will develop new ideas based on your industry experience and your contact with customers and prospec...

  • Top 8 Tips to prepare for an interview in Product Management

    Posted on : 18 Jan 2016

    Expectations are at an all-time high, whether it’s in your current role or a potential new role.  This also translates to the interview process and your preparation for these meetings is paramount. The connection you have with the interviewer remains a significant part of a successful result.  But with these increased expectations, you have to do so much more to demonstrate your ability t...