About Product Lab

Parity Plus presents Product Lab 2019 - a series of TED-style talks, complimentary to the Product community; an invite only event! Featuring industry thought leaders and product veterans sharing their insights on current topics and trends.

Customers have evolved significantly in the last 5 years and are becoming harder to understand. The customer needs have changed and therefore it's even more important to make sure the products are fit for purpose.

This Product Lab will give product professionals practical takeaways to challenge the way in which they build products to meet customer needs.

About Product Lab

Product Lab will be hosted by our Managing Director, Victoria Butt

Parity Plus presents Product Lab 2019

Topics

  • Jayson Bricknell

    SOLVING REAL CUSTOMER PROBLEMS

    Jayson will give advice on how to solve real customer problems through lessons from a large transformation program that you can apply day to day.

    JAYSON BRICKNELL | 8:15AM
    Director, Product and Service Development – Westpac

  • Laura Cardinal

    HOW TO ALIGN PRODUCT WITH SALES & MARKETING TO WIN THE CUSTOMERS HEART, MIND AND LOYALTY

    Disjointed teams can negatively effect the customers experience. Laura will share the importance of aligning product teams with the rest of the organisation.

    LAURA CARDINAL | 9:30AM
    Ex General Manager, Global Product Marketing - Xero
    Co-Founder - Product Women

  • Liza Agresta

    HOW TO BEST INFLUENCE YOUR STAKEHOLDERS FOR THE RIGHT OUTCOMES

    Stakeholder management is essential but it may not be easy. Liza will present the art of achieving great results through positively affecting stakeholders

    LIZA AGRESTA | 10:45AM
    Director, Product - Visa

Product Lab topics

Speakers

Laura Cardinal

Laura Cardinal

Ex General Manager,
Global Marketing Product - Xero
Co-Founder - Product Women

Laura believes that amazing things happen when you align different types of people to a common purpose. She wants to live in a world where vulnerability is celebrated and is passionate about building cultures and environments that encourage everybody to bring their whole-selves to the table.

Jayson Bricknell

Jayson Bricknell

Director, Product
& Service Development - Westpac

Jayson's greatest satisfaction is turning ideas into reality by working with teams to find the best solutions to problems. He has a strong "can do" attitude and values simplicity in design. Jayson is a Financial Services executive with broad business experience, a proven ability to turn plans into actions, strong commercial acumen and a drive to deliver results and help businesses grow.

Liza Agresta

Liza Agresta

Director, Product - VISA

Liza believes in the power of consumer insights throughout the product design process to ensure delivery of viable solutions. Liza's experience spans across marketing, product management and customer strategy, and it's this combined experience that landed her a role of Director of Consumer Products at Visa.

Meet our team!

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