Career Lifecycle: Part 3
Case Study—How to Change Industry
 | Two Leaders, Two JourneysIn this case study, two professionals share their unique career journeys, highlighting the importance of adaptability, self-reflection, and continuous learning when navigating career transitions.
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CASE STUDY No.1—Lessons in Adaptability
Tina Morrell’s career is a testament to adaptability and impact across multiple industries and job families.
She began in Telecommunications, mastering product management and development before making a strategic move into Financial Services, driven by a long-held ambition to contribute to the sector. Her journey didn’t stop there.
She went on to apply her expertise in Membership, Transport, and Travel, focusing on Customer Value Propositions (CVP), Customer Strategy, Voice of Customer (VOC), Human-Centered Design (HCD), and Digital.
With each transition, Tina quickly grasped the nuances of new industries, leveraging her deep product knowledge to drive immediate value.
Known for delivering Transformational programs and leading change, Tina thrives on challenges and continuous learning. Her ability to navigate diverse sectors and create meaningful impact makes her a sought-after leader, ready to take on the next opportunity with confidence.
🎥 Watch Tina's insight in the clips below.
Insight #1 SEEING OTHER LEADERS DO IT HELPED ME Having guidance from a senior executive gave Tina the strategy and focus she needed to take the plunge and move industries . | Insight #2 STAYING CONFIDENT WAS CRITICAL Tina needed to remind herself of her core skills when facing critique and push back. And not allowing the doubts to creep in. | Insight #3 BEING EXCITED ABOUT MY NEW INDUSTRY Authentically demonstrating the 'excitement' really shows the interviewer "why" you are looking at making the industry change. |
CASE STUDY No.2–Strategic Career Moving & Climbing the Ladder
Cameron Webb is a resilient and adaptable executive with a career defined by bold, opportunistic moves across diverse industries and roles.
Cameron began his career in Retail, progressing from Operations to Transformation and Continuous Improvement roles, where he developed a strong foundation in driving operational efficiency.
Seeking new challenges, Cameron spent two years in Technology consulting, expanding his skill set and broadening his perspective.
He then transitioned into a leadership role with an Australian Manufacturer, a company recently acquired by a global player. This move allowed Cameron to apply his expertise in operations and transformation to a larger, more complex environment. Alongside his corporate journey, Cameron embarked on a strategic board career in the aged care sector, where he has thrived for the past eight years.
Cameron thrives in environments of change, always eager to learn and adapt to new industries. He believes the lessons learned in retail have strong applications in both manufacturing and aged care, and he encourages others to embrace industry transitions with confidence. His approach is to focus on what he enjoys, understand the value he brings, and never shy away from stepping out of his comfort zone. With a passion for change and a robust network, Cameron is always ready to take on new, exciting challenges.
🎥 Watch Cameron's insight in the clips below.
Insight #1 IT TAKES TIME TO CHANGE INDUSTRIES! Cam took 3 years to plan for his first big move and get the right startegy and confidence level to take the plunge. | Insight #2 DON'T ASSUME YOU KNOW Balancing what you feel like you know when moving industries and not jumping to assumptions is critical. | Insight #3 PERSONAL DEVELOPMENT IS CRITICAL Cam reflects on the key role honesty plays in his profesional development and how acting on these development areas has served him. |
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