25th February, 2026
Winning Visibility when AI is Doing the Choosing
Search is changing and it’s changing fast!
As generative AI reshapes how people discover, evaluate and trust brands, traditional SEO alone is no longer enough.
Senior marketing and digital leaders are now facing a new challenge: How do we ensure our brand is visible, credible and chosen when answers are generated by AI?
This exclusive, senior-level event brings together experienced practitioners to cut through the noise and explore what Generative Search (GEO) really means for leaders today and with a clear focus on what to do now.
Who this Event is for
This session is designed for senior leaders working across:
Marketing, Digital, Product and Data & Analytics
It’s particularly relevant if you’re responsible for brand visibility, customer acquisition, digital strategy, or leading change in an AI-driven environment.
Event Details
Date: Wednesday, 25 February 2026
Time: 5:00pm | Panel discussion 5:30–6:30pm, followed by networking drinks
Venue: Parity Consulting Offices, Level 12, 35 Clarence Street, Sydney
By Invitation-only: (places are limited)
What you’ll gain from attending
You’ll leave with a clearer understanding of why traditional SEO is becoming insufficient, and how AI platforms like Google and ChatGPT are influencing brand discovery and trust.
The session will cover practical guidance on staying visible, credible and chosen in an AI-driven world, alongside real-world perspectives from leaders actively navigating GEO challenges. Most importantly, you’ll walk away with clarity on the skills, capabilities and strategies that matter next.
What Makes this Event Different
This is a practical, grounded and forward-looking discussion led by practitioners working hands-on with AI and digital strategy.
It’s intentionally intimate and off-the-record to encourage honest conversation, not polished case studies. And as part of our broader community give-back initiative, the focus is on genuinely adding value and supporting ongoing professional development.
Topics We’ll Explore
Why traditional SEO is no longer enough and what Generative Search means for your brand
How AI platforms like Google and ChatGPT influence how customers discover and trust businesses
What marketing and digital leaders must do now to stay visible and credible
Key skills and capabilities organisations should be hiring for
Live website audit discussion, reviewing a leading brand’s GEO performance in real time
Experts on the Panel
Joe Chapman
Division Director, Data & AI, Macquarie Group
A focus on retail banking and financial services in Australia.
Kevin Morrell
Co-Founder, Journ3y
A financial services lens on search, trust and AI-led discovery.
Kelly Slessor
Digital Marketing Strategist, AI Expert & Founder, Tribe Gen AI
Helping organisations adapt their digital strategy for AI-driven search and commerce.
Vanessa Lalani
Partner, Parity Consulting
Vanessa will guide the conversation to ensure the discussion stays practical, relevant and focused on real-world application.
Register Your Interest
To request an invitation, please email Eliza at
events@parityconsulting.com.au.
Why Parity Runs Events Like This
Our events form part of our ongoing commitment to giving back to the professional community we work with every day. Through our Parity Plus program, we invest in initiatives that help leaders stay informed, connected and ready for what’s next, because stronger careers build stronger teams and industries.
