- Our client is an innovative and customer-centric digital financial institution. This award-winning organisation is an exciting period of growth, and is known for its beautiful and market leading digital experiences. An opportunity has arisen for a Communications Director to join this innovative organisation.
The Opportunity
In this key role, you will be responsible for development, execution and performance of the organisation's owned and earned brand experience activities working alongside the brand acquisition, creative, product and lifecycle growth squads to deliver a seamless brand experience for new and existing customers.
Key Responsibilities:
Lead the development and implementation of the communications strategy for owned and earned media, building tools and reporting dashboard that allow measurement of impact and effectiveness of activity against key metrics
End to end responsibility of the development, execution and performance of the owned and earned brand experience activities including the brand awareness, PR, NPS, activations, content, thought leadership and social media strategy.
Own the external communications strategy and execution including media relations, crisis management, communications training, corporate publications and communications.
Acquire, retain and grow customers organically through new and creative mediums
To be successful in this role you will have:
7+ years' experience in a Head of or Senior level role with strong exposure across marketing, brand communication, PR, content, social media.
Experience running owned and earned media for both B2C and B2B brands to create strategies and deliver measurable uplift in acquisition.
Be proactive in terms of looking at goals, future thinking and planning and new ways of thinking to ensure innovation when it comes to owned and earned media
Why apply?
Opportunity to own and lead the communications function
You'll enjoy the challenge of building what is becoming a truly iconic Australian brand
Your next steps
If you want to work for a customer centric brand that is growing rapidly and a real innovator, then please contact Ai Iwami on 0451 193 774 or alternatively, click APPLY.
Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country. We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.
