As part of a global company, our client is one of Australia's leading Investment Managers. They believe that their success is driven by the quality and experience of talented people working together to deliver optimum client investment outcomes to the Australian market.
The Opportunity
The Digital Marketing Performance Manager is responsible for the supporting of marketing activity across paid digital channels that drive awareness, engagement and acquisition in support of our wealth, bank and advice platform business lines.
Key Accountabilities of the role
Work across all digital channels including SEM, Social, Native, Display and others (with strong understanding of the workings and tools around FB and LI)
Support of the end-to-end digital marketing process for the digital portion of campaigns from strategy to execution
Analyse data for insights to inform optimisations and surface opportunities for current and future activity and deliver reports on activity with key insights and future optimisations
Define and execute a social media strategy to increase brand awareness and build audience pools
Identify and implement best in class strategies to drive new lead generation and nurture existing prospects through the funnel, achieving business targets and growth in key portfolios
Explore and test new channels where appropriate to drive commercial outcomes
To be successful in this role you will possess
Strong experience and knowledge around paid media and paid search
Minimum 4 years proven experience managing successful digital marketing campaigns across multiple channels, including but not limited to, SEM, Social, Display, and Native
Solid understanding and background in digital and search with a focus on the full user journey
Demonstrated ability managing martech and social platforms including FB, LI, SA360, SEMRush, and Google Data Studio
Proven success driving commercial results in SEM/PPC achieving CPL and CPA targets
Strong stakeholder management and previous experience managing agencies
Why Apply
Ability to take ownership of a role and be the expert for the team
Global Brand
Flexible workplace
Next Steps - If you would like to work for a company that encourages ideas, individuality, career progression and rewards success, and are looking for the next challenge, then press Apply. Alternatively, please call Vanessa Lalani on 0410 001 819 or Ai Iwami on 0451-193-774.
Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.
Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experience.
