Job Description
The Company
- We have partnered with an upcoming digital bank that is relevant and meaningful in today's world. They are the face of modern banking, offering digital services by harnessing the capabilities of technology, data and artificial intelligence. They are constantly adapting and evolving to help customers make better, more informed financial decisions.
The Opportunity
As Growth Analyst you are involved in the data of the bank's product and campaigns to provide strategic insights for their growth initiatives. You will be an advocate for leveraging data, building the data tools and driving the insights that feed growth and marketing activities. Working with both the Head of Data & Analytics and Growth Director, this role is responsible for development, execution and optimisation of data and insights capability with the growth team.
Key Accountabilities
Provide your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with both products and advertising campaigns
Build funnels and predictive tools that proactively surface opportunities to improve awareness, consideration, conversion and retention of everyday banking and lending customers
Plan, build and implement reporting dashboards that allow us to measure the effectiveness of growth and marketing initiatives. You'll ascribe to the ideal of build once, scale everywhere in that everything you build will become a reusable, self-service tool for the growth team
Conduct deep dives and research on key points in the conversion funnel to support the identification, ideation and prioritisation of growth experiments. Once experiments are live, you
Pull audience lists and build customer segments for use in growth and marketing campaigns.
Work collaboratively with Data Engineers to design, develop and implement new data pipelines within the martech stack, creating reusable assets which meet business demand and align to the new architectural principals
Work with Data Scientists to support the development of advanced analytic and behavioural models that help measure marketing performance (e.g. multi-touch attribution, econometric models) and build out engagement triggers for different segments (e.g. propensity models).
The ideal candidate for this role will have:
Extensive experience using relational databases and analytic tools such as SQL, R or Python to extract meaning from complex data sources
Demonstrated ability to develop and deploy robust analytical assets i.e., not just the generation of insights from a curated view of data
Experience building datasets to support self-service visualisation tools (Power BI)
Strong skills with Jira & Confluence
Appropriate industry experience/qualifications in data analytics/insights
Practical knowledge of data preparation, transformation, and modelling techniques
Experience working with cloud-based analytics platforms
Previous work experience with the Databricks platform (highly desirable)
Why Apply?
Be part of a high performing, upcoming and innovative organisation
Inclusive Work culture
Attractive benefits
Your next steps
If you would like to work for a company that places enormous value on their employees, then please apply now. Alternatively, please call Hima Arafath on 0452089967 for a confidential conversation.
Whether you are a sports fanatic, shopaholic or part time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.
