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Marketing Manager - CRM and MarTech

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Job Description

The Client

Our client is one of Australia's leading and largest asset finance brokers, offering business and personal finance for a range of different types of assets as well as a range of insurance products. Due to growth, they are looking to add to their marketing team. Role is permanent full time and based in Melbourne.

The Opportunity

We have an exciting opportunity for a CRM and MarTech Marketing Manager to be responsible for the performance of the organisation's CRM strategy, implementation and performance, as well as relevant marketing technology management. You will own the roadmap for and manage the organisation's marketing automation platform - Salesforce Marketing Cloud and Interaction Studio.


Key accountabilities

  • You will be responsible for defining the strategy, leading the implementation, ongoing management and monitoring performance while increasing lead generation and engagement through nurture, retention and reactivation initiatives.

  • Configure, test and launch digital marketing campaigns via Salesforce Marketing Cloud and Interaction Studio.

  • Delivery of ongoing customer profiling and segmentation analysis to inform and optimise the lifecycle marketing program

  • Delivery of adhoc monthly and quarterly performance reporting, analysis and forecasts of all aspects of the CRM program

To be successful in this role you will possess

  • Strong knowledge of Salesforce Marketing Cloud and Interaction Studio essential

  • Experience working with and managing third party agencies and working collaboratively across different areas of the business

  • Experience delivering digital automation to increase productivity and efficiencies

  • Be a self-starter and proactive in terms of approach to work

Why Apply

  • Great team with development and mentoring

  • Exciting role with a good breadth of responsibility and scope

  • Growth phase of brand

Next Steps

If you want to work for an organisation that is focused on customer centricity with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Vanessa Lalani 0410 001 819 or Ai Iwami on 0451 193 774 or click APPLY.

Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.

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