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Customer Lifecycle Marketer

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Job Description

  • Full time permanent opportunity
  • True hybrid role with 2 days in the office
  • Excellent company culture

Our client, a global ASX listed Fintech business who are experiencing a growth phase are seeking a Customer Lifecycle Marketer on a hybrid basis. This is an exceptional opportunity for you to join the dynamic marketing team and spearhead their customer journey transformation.

Reporting to the Head of Sales and Marketing the Customer Lifecycle Marketer will be responsible for strategizing, executing, and refining the customer journey. Your expertise will be instrumental in amplifying lead conversion rates, elevating customer lifetime value and mitigating churn.

Key accountabilities

  • Devising, executing, and overseeing high-impact CRM marketing programs, driven by insights, customer feedback, and a deep understanding of sales funnel dynamics.
  • Harnessing the power of A/B testing within marketing campaigns, revealing insights to drive continuous improvement
  • Identifying prime customer segments for targeted marketing programs
  • Leveraging your campaign acumen to address sales performance gaps
  • Crafting engaging customer communications across SMS, email, blogs, and video's to enrich customer engagement

Key capabilities

  • A proven track record spanning over 3 years in the realm of B2C data-driven, digital / customer lifecycle management marketing role
  • Experience in eCommerce, financial services or fintech sector would be ideal
  • Degree qualified (Marketing, IT, Computer Science, or any other related fields)
  • Proficient in A/B testing strategies
  • The ability to balance creativity and analytical thinking effectively
  • Devoted to customer satisfaction, and driven to resolve customer issues
  • Exhibits a proactive, can-do attitude with a strong desire for continuous learning

Why apply

This is an exceptional opportunity to become part of a nurturing work environment that values and embraces individuality holistically. You will receive backing from a robust organisation with an impressive history, known for its agility and quick pace. This role presents the chance to truly shape and define your own path.



Your Next Steps:

Press "Apply now" or contact Hazel on 0452 388 229 for a confidential discussion.

Parity Consulting recognises the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.

Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.



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