Our client is an industry leader in the financial services space and due to growth are looking to add to their high performing marketing team in the form of a Digital Marketing and Data Associate with a focus on maintaining data integrity for the business.
The Role
The Digital Marketing Associate will play a key role in supporting the wider marketing team in coordinating email marketing campaigns across the suite of asset manager partners, updating and maintaining website content and a strong focus on maintaining data integrity within the CRM.
Key Accountabilities
Develop and deliver email campaigns, designing and building email templates, maintaining a library of campaign assets, and managing brand assets across the business' network of asset managers.
Responsible for supporting deeper insights into client behaviour, campaign effective and pipeline growth through segmenting and maintaining accurate client and prospect data within the CRM platform.
Track and report on the performance of digital marketing campaigns across email, website and social platforms, including preparing insights on key metrics such as open rates, click-throughs, website traffic and engagement trends.
Maintain a group of investment manager websites and digital initiatives including updating data, blog content and other to help drive SEO and drive new leads via subscribers.
Analyse Google analytics data to uncover insight and drive action.
Provide assistance to the wider marketing team where required
To be successful you will have
Previous experience working a digital marketing role with a strong focus on data
Strong attention to detail
Understanding of HTML/CSS and web CMS platforms
Excellent written and verbal communication skills
Knowledge of CRM, Marketing Automation tools or CMS platforms, Salesforce would be ideal.
Why Apply?
Great opportunity to join a reputable business
Play a key role within a high performing marketing team
Great culture and hybrid working
Your next steps
If you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Ai on 0451 193 774. Alternatively, click APPLY.
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