As part of a global company, our client is one of Australia's leading Investment Managers. They believe that their success is driven by the quality and experience of talented people working together to deliver optimum client investment outcomes to the Australian market.
The Opportunity
The Head of Marketing will be responsible for looking at improved customer experiences, value propositions, and effective marketing investment, with a strong focus on the organisations core business lines being Deposits, Everyday Banking and Mortgages. This is a newly created role, for a newly created team!
Key Accountabilities
Building a strong customer marketing program and building a strong results-oriented strategy to build on and deepen the organisation's relationships with mortgage brokers across the country.
Marketing thought leadership across all consumers, especially including strategies to improve new customer growth and deepening relationships with existing customers with an increased emphasis and expertise in increasing digital marketing.
Marketing execution and campaign delivery; oversee the execution of many campaigns simultaneously - including several large-scale programs across multiple marketing channels
Consumer marketing budget planning, forecasting, and scenario planning; by using strong quantitative skills and a solid partnership with marketing analytics, this leader will be constantly providing updated views of our growth potential, additional investment options, and overseeing the marketing optimization process and spending for the consumer team.
To be successful in this role you will have
At least 8+ years of Consumer Marketing experience, with strong mortgages, home lending and deposits experience
At least 4 years management experience as you will be leading a team of 7
Performance marketing experience, with knowledge of various Martech platforms
Proven experience raising category brand awareness through strong creative campaigns
Why Apply
A brand new role and a brand new team!
Collaborative team culture
Company focused on growth and rebuilding
Your next steps
This is an exciting opportunity to join a growing, dynamic team and really be involved in the continuing development of this organisation. If interested please apply now or call Vanessa Lalani on 0410 001 819 or Ai Iwami on 0451 193 774. Please note, all conversations will remain confidential.
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