An exciting opportunity has arisen for a commercially minded Digital Marketing Manager to join a growing organisation in the over 50s land lease lifestyle communities space on a 12-month contract, with potential to go perm. This role will sit within a high performing marketing team, leading the optimisation of digital channels and systems to generate high-quality leads and support a national sales pipeline.
You will be responsible for enhancing the digital customer journey from discovery through to enquiry, ensuring digital platforms deliver measurable performance and meaningful engagement. This is a fantastic opportunity for a data-driven digital marketer who enjoys combining strategy, technology and creativity to deliver measurable business outcomes.
Sydney CBD based, 4 days in the office and 1 from home.
Key Responsibilities
Marketing Automation & CRM Optimisation
Design and implement automated lead nurture journeys across CRM and marketing automation platforms to improve enquiry follow-up and conversion.
Develop audience segmentation and lead scoring frameworks aligned to buyer intent and lifecycle stages.
Identify opportunities to automate marketing processes and improve efficiency across the digital ecosystem.
Manage and continuously optimise website performance to improve user experience and enquiry conversion as well as analysing website analytics to identify opportunities to enhance engagement and conversion rates.
Develop and manage organic and paid social media strategies across key platforms to strengthen brand presence.
Create engaging digital content that highlights lifestyle, community stories and brand experiences.
Ensure digital investment delivers measurable results and supports business growth objectives.
Ideal Experience
Strong background in digital marketing with a focus on lead generation and conversion optimisation - experience within residential property space highly beneficial.
Hands-on experience managing CRM and marketing automation platforms such as Salesforce and HubSpot essential.
Deep understanding of digital lead funnels, customer journeys and nurture strategies.
Experience optimising websites, landing pages and digital user experiences.
Strong analytical capability with the ability to translate digital insights into actionable improvements.
Excellent stakeholder management skills with the ability to collaborate across marketing, sales and agency partners.
Why Apply
Join a collaborative and high-performing marketing team.
Play a key role in shaping the organisation's digital lead generation strategy.
Opportunity to transition into a permanent position for the right candidate.
If you're a commercially minded digital marketer who thrives on optimising digital experiences and driving measurable results, this could be the ideal next step in your career.
Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us. At Parity, we believe in people, not just data. Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.
