Ccedec6e

B2C Marketing Manager - Lead Generation

Salary $110000 - $130000
Back to job search

Job Description

The Company

We are currently working with an international financial services organisation that believes in first class customer service. This business is passionate about working with their clients in a way that will offer them innovative ways to secure their financial future.

The Opportunity

We have an exciting opportunity for a B2C Direct Marketing Manager to join a high achieving team to assist the business with email marketing and campaign activities as well as paid search, customer journey and lead nurture experience.

Key Accountabilities

  • Work alongside the Senior Manager to drive ANZ B2C channel marketing activity including development, implementation of the marketing plans, campaign delivery and direct marketing initiatives
  • Management of an intensive paid media schedule, and proactive coordination of lead generation and nurture programs
  • Measure and optimise all paid marketing using agency dashboard and marketing analytics / Google Analytics
  • Develop campaign landing pages and lead generation tools that optimise the customer journey
  • Create, test and evaluate marketing eDMs in line with overall content strategy and social calendar
  • Coordinate marketing activity with all white label partnerships and Direct Sales initiatives

To be successful in this role you will have

  • Strong B2C Direct Marketing experience working within financial services
  • Previous experience in roles increasing conversion and driving leads is essential
  • Experience managing a paid media schedule (client or agency side) with an in-depth knowledge of the various paid marketing channels and technologies, including search, video, programmatic display, social and eDM
  • Strong stakeholder management experience

Why Apply

  • Growing company
  • Collaborative culture
  • Company invested career development

Your next steps

This is an exciting opportunity to join a growing, dynamic team and really be involved in the continuing development of this organisation. If interested please apply now or call Vanessa Lalani on 0410 001 819 or Ai Iwami on 0451 193 774. Please note, all conversations will remain confidential.

Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness.

Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us

Other Roles Like This

Marketing and Communications

B2B Senior Marketing Manager

Sydney
Negotiable

The Company Our client is one of the industry leaders in life insurance, providing financial security to its clients....

Read more
Product Management

Product Manager - Payments, DE, BECS

Sydney
+ Flexible working

The Company Our client is a well-respected and known organisation in the Australian financial services industry - the...

Read more
Product Management

Senior Product Manager - Platform

Sydney CBD
plus bonus

The Company As part of a global company, our client is one of Australia's leading financial institutions who believe ...

Read more
Marketing and Communications

Customer Experience Manager

Sydney CBD
Negotiable

The Company Global and award-winning financial services organisation offering a suite of products including superannu...

Read more
Marketing and Communications

Senior Communications - Media Relations - 12 FTC

Sydney CBD
AU$135000 - AU$154000 per annum

The Company Our client is one of Australia's major players in the insurance market, looking after the needs of millio...

Read more
Marketing and Communications

Customer Focused Roles - no CV required

Sydney CBD, New South Wales
Negotiable

Do you have amazing skills but no experience? Looking for your first break? Or simply want a career change? Part time...

Read more
Marketing and Communications

Customer Focused Roles - no CV required

Sydney CBD, New South Wales
Negotiable

Do you have amazing skills but no experience? Looking for your first break? Or simply want a career change? Part time...

Read more