Our client is a reputable mutual bank, where profit for purpose is their business model and are 100% owned by their members. Due to growth, they are looking for an experienced data driven customer journey professional who can translate analytics into actionable marketing strategies that drive member engagement, retention and business growth across the business' multiple brands and products.
The role
Is data part of your DNA? As the Customer Lifecycle and Engagement Manager, your role focus will be centred around the most important part of the business which is their members. You will be responsible for maximising ROI for all retention and loyalty marketing activity as well as maximising the value of the brands and products via seamless journeys, timely communications and exceptional experiences. This role will suit someone who can blend data strategy with customer journey optimisation.
Key Accountabilities
End to end design, delivery and optimisation of multi-channel lead nurture and retention marketing initiatives, monitoring and analysing campaign results across all channels to understand the effectiveness of strategies
Responsible for reinforcing the value of the businesses' brands and products through timely communications, seamless journeys and exceptional experiences.
Responsible for developing retention marketing plans across multiple brands, building clear objectives and metrics to ensure each channel can be measured effectively
Develop and execute data strategies to guide customer journey mapping
Create and optimise lead nurture campaigns and push prospects to customers through the conversion funnel using data insights
To be successful in this role you will have:
Minimum 7 years' experience in a strong data analysis and strategy focused role operating across CX, customer/member engagement and customer lifecycle stages and journey mapping
Demonstrated experience in developing and implementing retention and customer marketing plans
Commercial and analytical mindset and driven by results
Experience with Google Analytics and other email platform tools as well as experience implementing and interpreting data
Agency strategist experience OR retail banking experience highly regarded
Why Apply?
Great opportunity to work for a brand going through growth
Self-starter who displays high energy and self-motivation
12 additional days off annually
Next Steps
If you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Ai on 0451 193 774. Alternatively, click APPLY.
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We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee. We encourage people with different beliefs, abilities, backgrounds and life experiences to apply.
