Our client is a well-established financial services organisation with a strong presence in the Australian market. Known for its customer-first mindset and commitment to responsible lending, the business is focused on building long-term relationships through meaningful, compliant and value-driven customer experiences.
The Opportunity
An exciting opportunity has arisen for a Customer Marketing Manager to join a high-performing Marketing function based in North Sydney. This role is responsible for shaping and delivering end-to-end customer engagement strategies for existing customers, with a strong focus on retention, loyalty and lifetime value.
You will own customer communications across the full lifecycle, designing insight-led, multi-channel campaigns that enhance satisfaction, strengthen advocacy and support sustainable business growth. Working closely with data, product, CX, technology and risk teams, this role plays a critical part in ensuring every customer touchpoint is consistent, compliant and delivers genuine value.
Key Accountabilities
Own and deliver the customer engagement strategy across key lifecycle moments, including onboarding, post-settlement, retention and re-engagement.
Design and execute targeted, end to end multi-channel customer communications across email, SMS, app notifications and direct mail, ensuring messaging is timely, relevant and on-brand.
Lead the delivery of customer NPS programs in partnership with insights teams, translating feedback into actionable initiatives that improve satisfaction and loyalty.
Leverage customer data and insights to identify opportunities for retention, refinance, loyalty initiatives and value-adding cross-sell campaigns.
Develop and optimise automated customer journeys, using segmentation and personalisation to continually improve engagement and campaign performance.
Ensure all customer marketing activity adheres to financial services regulations, privacy requirements and internal risk frameworks, embedding compliance into day-to-day processes.
Manage external agency and platform partners to support campaign execution and research initiatives.
Ideal Experience
Strong background in customer lifecycle, retention or loyalty marketing within financial services is essential (lending, consumer banking preferred).
Hands-on experience working with CRM and marketing automation platforms to deliver personalised communications at scale.
Strong understanding of customer insights, NPS programs and how to translate feedback into meaningful action.
Confidence working across complex stakeholder groups and influencing outcomes in a collaborative environment.
Why Apply
Play a pivotal role in shaping customer experiences and long-term relationships.
Own high-impact customer marketing initiatives with real visibility across the business.
Join an organisation committed to continuous improvement, innovation and responsible growth.
For a confidential discussion, please contact Ai at aiwami@parityconsulting.com.au. Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us. At Parity, we believe in people, not just data. Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.
