Our client is an independent global investment manager with a key focus on active management and responsible investing. Sustainability and Environmental, Social and Governance issues are a daily consideration for the organisation.
The Opportunity
Reporting to the Head of Marketing, we have a great opportunity for a Digital Marketing Manager focused on lead generation to set and execute the organisation's digital brand and lead generation strategy. As this organisation is an international business, this role has the opportunity to guide and influence on a global scale.
Key Accountabilities
Create and implement a digital marketing strategy, working closely with sales and marketing team
Assist the marketing team in building brand awareness and brand equity and identify, nurture and deliver marketing qualified leads to the sales team
Build a digital marketing ROI system tracking MQL's through to revenue
Develop and present reporting, working closely with the sales team to champion the adoption of lead generation technology
Designing and building EDMs and/or web pages
To be successful in this role you will have
Previous experience with digital marketing concepts such as lead scoring and attribution models, as well as previous experience building and managing digital marketing infrastructure especially focused on lead generation
Strong experience using Marketo (EDMs and landing pages), WordPress (blogs and web pages) and Salesforce (CRM)
Experience managing numerous agency partners
Understanding and experience of advertising platforms, particularly social, search and video
Why Apply
A great opportunity to move into the financial services industry
Collaborative and progressive team and organisation
Company focused on growth, active in the ESG space
Your next steps
This is an exciting opportunity to join a growing, dynamic team and really be involved in the continuing development of this organisation. If interested please apply now or call Vanessa Lalani on 0410 001 819 or Ai Iwami on 0451 193 774. Please note, all conversations will remain confidential.
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Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us
