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Digital Marketing Manager - Lead Generation

Salary $120000 - $150000
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Job Description

The Company

Our client is an independent global investment manager with a key focus on active management and responsible investing. Sustainability and Environmental, Social and Governance issues are a daily consideration for the organisation.

The Opportunity

Reporting to the Head of Marketing, we have a great opportunity for a Digital Marketing Manager focused on lead generation to set and execute the organisation's digital brand and lead generation strategy. As this organisation is an international business, this role has the opportunity to guide and influence on a global scale.

Key Accountabilities

  • Create and implement a digital marketing strategy, working closely with sales and marketing team
  • Assist the marketing team in building brand awareness and brand equity and identify, nurture and deliver marketing qualified leads to the sales team
  • Build a digital marketing ROI system tracking MQL's through to revenue
  • Develop and present reporting, working closely with the sales team to champion the adoption of lead generation technology
  • Designing and building EDMs and/or web pages

To be successful in this role you will have

  • Previous experience with digital marketing concepts such as lead scoring and attribution models, as well as previous experience building and managing digital marketing infrastructure especially focused on lead generation
  • Strong experience using Marketo (EDMs and landing pages), WordPress (blogs and web pages) and Salesforce (CRM)
  • Experience managing numerous agency partners
  • Understanding and experience of advertising platforms, particularly social, search and video

Why Apply

  • A great opportunity to move into the financial services industry
  • Collaborative and progressive team and organisation
  • Company focused on growth, active in the ESG space

Your next steps

This is an exciting opportunity to join a growing, dynamic team and really be involved in the continuing development of this organisation. If interested please apply now or call Vanessa Lalani on 0410 001 819 or Ai Iwami on 0451 193 774. Please note, all conversations will remain confidential.

Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness.

Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us


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