A Global Investment Management organisation who has a strong presence in Australia, this business is invested to assist institutions, intermediaries and individuals meet their goals, fulfil their ambitions and keep clients at the heart of everything they do. Living and breathing their values of innovation, integrity and excellence they have a passionate and driven team which has resulted in their strong market and brand reputation, being recognised as an employer of choice
The Opportunity
Reporting through to the Head of Marketing, we have an exciting opportunity for a Marketing Manager - Digital and Content to lead the strategic and operational requirements for the digital channel within the Australian marketing team, and also be responsible for the content marketing strategy - from planning through to execution.
Key Accountabilities
Lead the Digital campaign strategy and execution - driving the optimisation of the SEO and SEM performance, enhancing the social media strategy and providing oversight of paid media campaigns to drive results.
Manage website content updates including page updates, document uploads and content refreshment as required. Manage the ongoing review of the site to ensure content is current, compliant and relevant.
Drive the ongoing development of the digital properties, including optimisation opportunities for the website and social media accounts, contributing to the development of a new digital platform for retail investors and act as UX lead on projects aimed at improving the digital experience delivered across all digital platforms for all client types.
Development of new content for multiple segments and utilising all available formats - and devise a distribution/amplification strategy for global content - via paid, owned and earned channels, including social media (predominantly LinkedIn).
Develop digital dashboard for Australia and apply a continuous improvement focus to generate insights that result in enhancement recommendations and superior performance.
To be successful in this role you will have
10 years+ experience with a wide range of digital channels and platforms within marketing
Funds management/financial services experience preferred in a B2B and B2C environment
Experience using a content management system (Episerver) as well as exposure to digital publishing and reporting platforms e.g. Google Ads, Google Analytics/Data Studio, Hootsuite, EveryoneSocial, LinkedIn Campaign Manager.
Experience in developing SEO and SEM strategies
Why Apply
Exciting role within a growing and reputable organisation
Collaborative team culture
Company invested in career development
Your next steps
This is an exciting opportunity to join a growing, dynamic team and really be involved in the continuing development of this organisation. If interested please apply now or call Vanessa Lalani on 0410 001 819 or Ai Iwami on 0451 193 774. Please note, all conversations will remain confidential.
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