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Paid Media Marketing Specialist

Salary $95000 - $115000
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Job Description

The Company

Our client is one of Australia's major players in the insurance market, looking after the needs of millions of Australians daily and has experienced huge growth over the past 5 years. They are looking to recruit a permanent Paid Media Marketing Specialist in Sydney or Melbourne to sit within their Marketing Team.

The Role

In this newly created role, the Paid Media Marketing Specialist will be responsible for driving desired business results through creating, managing and optimising paid media across digital channels.

Key Accountabilities:

  • Have end to end responsibility for development, management and optimisation of all paid media programs such as paid search, programmatic, native advertising, and paid social campaigns
  • Daily account management of pay per click accounts
  • Measure and analyse the effectiveness and ROI of activities and work with members of the team to increase ROI
  • Generate new paid search campaigns, ad groups and develop keyword list
  • Manage relationship with digital vendors
  • Provide insights and recommendations on efficient campaign management and reporting tools
  • Assist in the development of effective ad copy, content and guide creative on ideal assets

To be successful for the role you will have:

  • B2C experience
  • Experience managing paid search and paid social, specifically SA 360, Adobe analytics, and Google Campaign Manager
  • Knowledge of 3rd party bidding tools
  • Google AdWords certified
  • Worked within agency or on the client side having had exposure to financial services clients
  • Excellent communication and stakeholder management skills
  • Strong analytical skills

Why Apply?

  • Company offering flexibility
  • Supportive and energetic team culture
  • Have a direct impact in shaping a new process within the Marketing team

This is an exciting opportunity to join a dynamic and energetic workplace! If you think that you have the necessary skills then please apply today. Alternatively, for a confidential discussion with a marketing and communications specialist, please call Vanessa Lalani on 0410-001-819 or Ai Iwami on 0433-105-588.

Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness.

Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences.

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