Banner

SEM Manager and Performance Manager - App and Web

Back to job search

Job Description

The Company

Our client is a leading digital e-commerce business in the online wagering sector. Due to an internal secondment, there is a contract opportunity that has opened up to join a high performing Search team.

The role

This is an exciting opportunity for an SEM and Performance Manager to join this leading organisation on a 12-13 month contract. Reporting to the Head of Search, this role will look at the execution of seasonal, high impact, high volume Search campaigns as well as driving organic app performance for greater visibility and increased downloads. Leading a team of 4, strong experience across team leadership and development is essential.

Key Accountabilities

  • Lead and optimise Paid Search strategies across Web and App platforms, ensuring budget and conversion targets are met
  • Proven experience and knowledge around measurement and attribution and being able to distinguish the return and conversion
  • Build and execute an experimentation an experimentation roadmap testing new products, features and customer centric hypotheses which foster innovation and growth
  • Create annual SEM channel budgets
  • Lead a team of 4, responsible for their development within their roles and business, performance reporting and development plans as well as work prioritisation
  • Develop and update the business' ASO strategy and internal workflows which grow organic visibility and increase downloads on both Apple and Google Play app stores
  • Deliver regular performance reports, prepare ad-hoc performance and initiative materials for presentation to Media Teams or key stakeholders across the business
  • Travel to Melbourne will be required - Quarterly and more often during peak seasons

To be successful in this role you will have:

  • Proven experience and strong working knowledge of Google Ads, Bing Ads, Apple Search Ads essential
  • Strong working knowledge of organic app store strategies, ranking factors and ASO tools
  • Strong team leadership experience with proven experience looking at team development, work prioritisation and managing up, down and across.
  • Strong understanding of SEO and how Paid and Organic work best together
  • Experience working across PowerBI, Google Analytics, SQL, Excel, MMPs (AppsFlyer)

Why Apply?

  • Great opportunity to work for a reputable brand going through growth
  • Great role remit and opportunities within the organisation
  • Diverse organisation with a strong culture

Next Steps

If you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Ai on 0451 193 774. Alternatively, click APPLY.

Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.

We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee. We encourage people with different beliefs, abilities, backgrounds and life experiences to apply.

Other Roles Like This

Product Management & Development Recruitment

Senior Product Manager - Commercial Lending

Sydney CBD
Negotiable

The Company Our client is a well-established non-bank lender known for its customer-centric approach and commitment t...

Read more Apply now
Marketing & Communications Recruitment

Digital Marketing Associate

Sydney CBD
Negotiable

The Company Our client is an industry leader in the financial services space and due to growth are looking to add to ...

Read more Apply now
Transformation Recruitment

Senior Business Analyst - Data Strategy & Warehousing

Sydney
Negotiable

The Company Our client is a respected wealth manager, known for its collaborative culture and steadfast focus on memb...

Read more Apply now
Digital Recruitment

Digital Marketing and Transformation Manager

Sydney CBD
Negotiable

Digital Marketing & Transformation Manager | Contract Opportunity | Sydney/Melbourne The Company Our client is a glob...

Read more Apply now
Product Management & Development Recruitment

Senior Manager - Platform Agreements - CONTRACT

Sydney
Negotiable

The Company Our client is a renowned financial services organisation committed to helping Australians build better fi...

Read more Apply now
Marketing & Communications Recruitment

Customer Lifecycle Manager - Retention and Engagement

Sydney CBD
Negotiable

The Company Our client is a reputable mutual bank, where profit for purpose is their business model and are 100% owne...

Read more Apply now
Data Science, Data Analytics & Data Engineering Recruitment

Senior Data Strategy Manager/Analyst - Contract

Sydney
Negotiable

The Company Our client is a long-standing financial services provider operating in Australia and New Zealand, offerin...

Read more Apply now
Marketing & Communications Recruitment

Marketing Specialist

Sydney CBD
Negotiable

The Company Our client is an industry leader in the private credit space, offering a range of listed and unlisted pro...

Read more Apply now