Our client is a leading digital e-commerce business in the online wagering sector. Due to an internal secondment, there is a contract opportunity that has opened up to join a high performing Search team.
The role
This is an exciting opportunity for an SEM and Performance Manager to join this leading organisation on a 12-13 month contract. Reporting to the Head of Search, this role will look at the execution of seasonal, high impact, high volume Search campaigns as well as driving organic app performance for greater visibility and increased downloads. Leading a team of 4, strong experience across team leadership and development is essential.
Key Accountabilities
Lead and optimise Paid Search strategies across Web and App platforms, ensuring budget and conversion targets are met
Proven experience and knowledge around measurement and attribution and being able to distinguish the return and conversion
Build and execute an experimentation an experimentation roadmap testing new products, features and customer centric hypotheses which foster innovation and growth
Create annual SEM channel budgets
Lead a team of 4, responsible for their development within their roles and business, performance reporting and development plans as well as work prioritisation
Develop and update the business' ASO strategy and internal workflows which grow organic visibility and increase downloads on both Apple and Google Play app stores
Deliver regular performance reports, prepare ad-hoc performance and initiative materials for presentation to Media Teams or key stakeholders across the business
Travel to Melbourne will be required - Quarterly and more often during peak seasons
To be successful in this role you will have:
Proven experience and strong working knowledge of Google Ads, Bing Ads, Apple Search Ads essential
Strong working knowledge of organic app store strategies, ranking factors and ASO tools
Strong team leadership experience with proven experience looking at team development, work prioritisation and managing up, down and across.
Strong understanding of SEO and how Paid and Organic work best together
Experience working across PowerBI, Google Analytics, SQL, Excel, MMPs (AppsFlyer)
Why Apply?
Great opportunity to work for a reputable brand going through growth
Great role remit and opportunities within the organisation
Diverse organisation with a strong culture
Next Steps
If you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Ai on 0451 193 774. Alternatively, click APPLY.
Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.
We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee. We encourage people with different beliefs, abilities, backgrounds and life experiences to apply.
