We are currently working with a well respected international financial services organisation whose investment capabilities include Australian and global equities, global emerging markets and Asia Pacific equities, direct and listed infrastructure, fixed income and multi-asset solutions, systematic equities and listed property. They pride themselves on their culture, and are focused on their employees.
The Opportunity
We have an incredible opportunity for a Senior Digital Marketing Manager to join this collaborative and amazing team in a role with only the sky as the limit, responsible for driving the digital marketing program in Australia to build an agile and strategic approach to digital marketing - with particular emphasis on email campaign marketing, social media management and paid strategies to drive traffic to our corporate website
Key Accountabilities
Manage the digital marketing program in Australia, working with the head of marketing in region to develop a digital marketing plan
Design, implement & optimise engaging and innovative client marketing email campaigns, including managing data, preparing content and managing sign-off processes, with support from the broader marketing team
Lead the approach to search and performance media to drive the best results for the Australian business, including managing content and imagery
Implement and oversee social media accounts to build brand equity and support our business objectives, including managing content, imagery and reporting
Provide recommendations and execute strategies for Paid Search as well as keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
Collaborate with the website team to deliver a seamless on-site experience, aligning paid and organic programs as well create client centric campaign pages
To be successful in this role you will have
Strong previous B2B digital marketing experience in the financial services space (7+ years)
Act as an SME for the digital space for the team and organisation
Strong communication and stakeholder management skills
Previous experience working in performance marketing and paid search
Knowledge of investment management industry / background in this space
Why Apply
Growing company with a variety of work - a great chance to make a difference within this organisation!
Driven, collaborative and lovely company culture
Company invested career development
Your next steps
This is an exciting opportunity to join a growing, dynamic team and really be involved in the continuing development of this organisation. If interested please apply now or call Vanessa Lalani on 0410 001 819 or Ai Iwami on 0451 193 774. Please note, all conversations will remain confidential.
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Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us
