A leading, member-focused superfund going through growth, our client is seeking a Senior Digital Marketing Manager to drive the digital strategy for the business, acting as the digital SME for the business.
The Role
Reporting into the Chief Experience Office, in this key hire for this business you will be responsible for developing and implementing the digital strategy across all platforms, guiding the Digital team in the planning, development, and execution of the comprehensive digital strategy aimed at enhancing visibility, generating leads, and bringing the overarching digital roadmap to life. Managing 2 direct reports, you will be a strong people leader with the ability to develop and nurture your team.
Key Accountabilities
Develop and implement the digital strategy aligned with the organisation's goals and objectives, in conjunction with overall customer experience strategy.
Act as the digital SME for the business, providing strategic direction, concept development and design rollout of digital projects from inception to implementation, as well as identifying opportunities in the business for digital support and growth.
Identify target audiences, develop acquisition plans and establish positioning strategies across diverse channels and segments to maximise our national reach.
Analyse customer insights and market data to identify potential opportunities and formulate successful strategies.
Oversee digital marketing efforts, including SEO, SEM, email marketing, content marketing, social media, and online advertising campaigns.
Manage the campaign process and build and delivery for all member and employer campaigns through the EMS platform including A/B, MVT, segmented, triggered and automated campaigns.
Develop processes and systems to traffic work to ensure correct end to end delivery
Support the Chief Experience Officer with executive, committee and board presentations and papers
Manage the performance management process for direct reports to ensure that individuals meet agreed KPIs, meet training and development requirements.
To be successful you will have
Proven experience working in a Senior level Digital Marketing role within a regulated industry, with proven people management experience
Strong B2B and B2C experience
Proactive self starter who can work both autonomously and collaboratively with demonstrated commercial awareness and business acumen
Excellent verbal and written communication skills with high attention to detail
Strong understanding of the digital landscape, with experience across CMS and EMS, Google Analytics or similar as well as an Enterprise Digital Marketing system.
Why Apply?
Working for a well respected leader
Great opportunity to take the next step
Career growth and strong tenure within business
Your next steps
If you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Vanessa on 0410 001 819 Ai on 0451 193 774. Alternatively, click APPLY.
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